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"INNOBIO,A Brand Built on Innovation"-CPhI 2014

"INNOBIO,A Brand Built on Innovation"-CPhI 2014

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President Dr. WU, Wenzhong, together with the INNOBIO team of Sales, Purchasing, Marketing and R&D attended 2014 China Chemical Pharmaceutical Ingredients, CPhI, which was held in Shanghai from June 26th to 28th. As the largest medical expo held in Asia, CPhI is of extraordinary significance to global medical companies. This year, more than 2,500 exhibitors from about 20 countries displayed at CPhI and 30,000+ visitors were attracted to the show.

Sales manager Yang was invited to present at the CPhI seminar of “Brand Development Strategy for Natural Ingredients” and the topic of her talk was “INNOBIO, A Brand Built on Innovation”. Yang’s presentation mainly introduced brand strategies and marketing orientation of INNOBIO, and had an efficient communication with attendees.
During the expo, INNOBIO strongly recommended Lutein products to visitors. Moreover, our sales representatives also presented featured products as listed below:
■ INNOBIO Polyunsaturated Fatty Acids (PUFAs)
■ INNOBIO Natural Carotenoids and Their Microencapsulated Products
■ INNOBIO Microencapsulated Lipid Powder
Hundreds of customers visited the INNOBIO booth and consulted our staff for product information. The INNOBIO sales team communicated with old customers efficiently.  Furthermore, new potential customers were impressed by INNOBIO’s advanced technologies and the wide range of products, and showed the willingness to keep in touch with INNOBIO for further cooperation.